Keynote 2 (16.00 uur)
Global Head of Brand Design
As Global Head of Brand Design at Philips, his work focuses on driving brand experience design strategy and creative direction across the company, working with counterparts at Global Marketing and Communication as well as Marketing from the Philips Sectors of Healthcare, Lighting and Consumer Lifestyle. He leads the Global Brand Communication Design function across the company and provides Brand Design strategy and creative direction to all Philips sectors and regions.
He began his career at Philips in 1998 as an audio designer. He widened his area of expertise into the digital world, and moved on to New Media Design in 2000, working on product and interface design as well as online communications. From here he then decided to focus on online, and worked as Senior Art Director as of 2005.
Within two years, Thomas moved on as Senior Consultant in Innovation Design, and developed research to support innovation design and was responsible for enriching design concepts using input from business, marketing and technology experts. He took a leading role in various Philips strategic projects, including a number of simplicity-led design innovations that were shown at the Philips Simplicity Events of 2005, 2006 and 2007 in Paris, London, New York and Hong Kong.
In 2008 he took on the role as Creative Director for Digital Brand Design focusing on digital brand design across the company.
Brand Experience… there’s no app for that!
In his keynote Thomas Marzano will challenge the audience to think about Brand Experience instead of Marketing or User Experience. Tapping from his experience with the Philips Brand, he will demonstrate us how a company should approach its brand in a holistic way and thus create a better and deeper felt brand differentiation and connection with its customers. Thomas firmly believes that putting people at the centre of imagination is the only sustainable way of creating meaningful brand experiences.